Taproot India hires Pallavi Chakravarti as associate CD

28 Sep,2012

By A Correspondent

 

Taproot India has hired Pallavi Chakravarti as Associate Creative Director from Grey Worldwide. She is the first senior hiring in creative since Taproot India started, and will be based in Mumbai reporting to Santosh Padhi and Agnello Dias.

 

Ms Chakravarti has eight years of experience, having worked at Saatchi & Saatchi, JWT and Grey before joining Taproot India. Over the years she has worked on brands like Rin, Bajaj Allianz, Nutrine, Vimal, Diageo, Ariel, Head & Shoulders, Reliance Communications, Leela Group, IndianOil, Bharat Petroleum, cleartrip.com, AXN and SOTC.

 

Last year, she featured in Brand Equity’s list of promising under-30 creatives. Her work won her awards at shows like Goafest and Adfest Asia Pacific. She was also judged ‘Copywriter of the Year,’ at the Young Achievers’ Awards last year.

 

“Apart from both of us there is a powerful team of 30 odd people who have played a huge role to what Taproot India is today, because we have been hand picking people personally as apart from great work we try and make sure the person is a great human being as well,” said Santosh Padhi.

 

Agnello Dias added, “While hiring it was very important for us to make sure the person fits into the existing culture seamlessly.”

 

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