Sundeep Nagpal: Striking that delicate balance

10 Sep,2012

By Sundeep Nagpal

 

As part of one’s job, one has had a few opportunities to interact with, as well as observe journalists, at their job – if only to understand how they manage their responsibility of informing and yet not commenting, of providing a foundation for reader opinion and yet not moulding it. Needless to say, this task of striking that delicate balance indeed requires a fine understanding of reader psychology as much as a recognition of one’s own boundaries.

 

And I must say that over the last decade-and-a-half that one has known Pradyuman, I have come to believe that he is certainly part of that rare breed of journalists which is sensitive to this responsibility.

 

Just before MxM launched a year ago, the road ahead must have seemed like a walk in the woods. But I guess there were at least a few others wanting to take that path, so it wasn’t long before the woods suddenly began resembling a race track.

 

The composure with which MxM has gone about its business in the last one year has only been a reminder that in the ultimate analysis, the aspect that matters most in any race is how it’s run!

But the composure with which MxM has gone about its business in the last one year has only been a reminder that in the ultimate analysis, the aspect that matters most in any race is how it’s run! In these days of multi-million dollar ‘mis’-appropriations, it’s easy to compromise and even go scot-free for those little ‘oversights’ in business. For news media, the pressure to compromise, exerted by those at the helm of the main source of business revenue (advertising), can be truly daunting. (Very recently, a journalist in this business narrated an incident about being threatened in her rookie days, with withdrawal of advertising ‘support’ by a senior ‘professional’ from a TV channel, for a story that she had done on that channel).

 

Another noteworthy aspect of MxM’s business has been their ability to find that new angle for anything that unfolds in the media industry. And this is that makes for a compelling read.

 

Lastly, based on first-hand recent experiences, I have to commend Pradyuman for his sense of fairness. He has been as forthcoming over business matters, as he has been forthright! And to my mind, that’s just another trait of a fast disappearing breed of real professionals.

 

So, here’s wishing MxM the very best in the years to come.

 

Sundeep Nagpal is Founder-Director, Stratagem Media. He is also Contributing Editor, MxMIndia.

 

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