Sorbojeet Chatterjee: Emerging super successful

10 Sep,2012

By Sorbojeet Chatterjee

 

The first anniversary is possibly the most important milestone for any start-up… Kudos to Pradyuman and the fantastic MxM team for having created a strong destination. In my mind the two factors that are most critical for any new entrant are innovation and engagement. In quick time, MxM has emerged super successful on both fronts.

 

 

 

I sincerely hope this weekly quiz is doing its bit of spreading some useful media ‘gyaan’ (and increasing the page views of Google!).

It has been just 8 weeks since I have started compiling MxM Buzzer (and I am already running out of topics!). The objective was to steer clear from the geeky boring quizzes and look at topics that are relevant and topical, with questions that are fun and interesting. With ‘gyaan’ being the current marketing flavour of the season and India’s favourite brand ambassador Mr Bachchan highlighting the noble virtues of knowledge, I sincerely hope this weekly quiz is doing its bit of spreading some useful media ‘gyaan’ (and increasing the page views of Google!).

 

PS: Leaving the strategic spiel aside, I do possess a fair amount of Bong DNA … forever ready to question, but simply hate being questioned – so, turning quiz master was a fitting choice!

 

Thank you, MxM.

 

After a long innings at TV Today as head of marketing, Sorbojeet Chatterjee moved back to Mumbai as Vice President-Marketing, Neo Sports. Clearly quizzing is in his DNA

 

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