Signposts… September 27

27 Sep,2012

This Day, Last Year

From the MxMIndia Archives


On September 27, 2011, our Big Story looked at how the Times of India was gearing up to make a splash in the Kerala market. And the anchor by Elephant Design’s Ashwini Deshpande outlined the essentials that one must bear in mind while refreshing a brand.


Can TOI win the Kerala race?


The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands


Catch-up Read

Apple has a way of stopping the traffic with its product announcements and sometimes the products themselves… but this time it’s possible Google may have quietly stolen the thunder with this: _ios6_coming_after_underwater_street_view_and_indoor_maps.html


Joke of the Day

An online life means you have to have at least swung past a discussion forum at some point. So here’s a chuckle that is bound to resonate…


How many forum members does it takes to change a light bulb?

1 to change the light bulb and to post that the light bulb has been changed


> 14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently

> 7 to caution about the dangers of changing light bulbs

> 1 to move it to the Lighting section

> 2 to argue, then move it to the Electricals section

> 7 to point out spelling/grammar errors in posts about changing light bulbs

> 5 to flame the spell checkers

> 3 to correct spelling/grammar flames

> 6 to argue over whether it’s “lightbulb” or “light bulb” … another 6 to condemn those 6 as stupid

> 3 standards zealots to point out that light bulbs have been deprecated in the LB 2.1 spec

1 to call upon everybody to ignore this deprecation

> 2 industry professionals to inform the group that the proper term is “lamp”

> 15 know-it-alls who claim they were in the industry, and that “light bulb” is perfectly correct

> 19 to post that this forum is not about light bulbs and to please take this discussion to a lightbulb forum

> 11 to defend the posting to this forum saying that we all use light bulbs and therefore the posts are relevant to this forum

> 36 to debate which method of changing light bulbs is superior, where to buy the best light bulbs, what brand of light bulbs work best for this technique and what brands are faulty

> 7 to post URLs where one can see examples of different light bulbs

> 4 to post that the URLs were posted incorrectly and then post the corrected URLs

> 3 to post about links they found from the URLs that are relevant to this group which makes light bulbs relevant to this group

> 13 to link all posts to date, quote them in their entirety including all headers and signatures, and add “Me too”

> 5 to post to the group that they will no longer post because they cannot handle the light bulb controversy

> 4 to say “Didn’t we go through this already a short time ago?”

> 13 to say “Do a Google search on light bulbs before posting questions about light bulbs”

> 1 forum lurker to respond to the original post 6 months from now and start it all over again.


Tweet Of The Day

Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi @Rishadt: The best “change agents” come from inside and not outside because new brooms sweep clean and old brooms know the corners


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