Signposts… September 26

26 Sep,2012

This Day, Last Year

From the MxMIndia Archives


On September 26, we carried Anil Thakraney’s interview of Ogilvy India supremo Piyush Pandey. Great questions, super responses. And a tribute to former information and broadcasting minister Vasant Sathe who fought many battles to bring in colour television to the country.


No place for Sonal Dabral and Prasoon Joshi at O&M


RIP, Vasant Sathe, grand patron of colour TVs in India


Gaffe of the Day?

Apparently Mitt Romney did a Dubya and said plane windows should be openable (in case of fire).


Subsequent spin tries to make it out that he was joking, but apparently no one laughed except nervously, and as one commenter said, “The only joke there was standing at the podium.”


Nevertheless, assuming it was a case of foot-in-mouth disease, the PR department made a good showing of a bad job. It could well have been a funny remark, some people did laugh, and let’s face it, one can open the windows of a plane when it’s under a certain height… or when it’s on the ground, which is what Romney may have meant.


But the fact is that it is more fodder for the Mitticisms mill. Want to figure it out yourself? Here’s the video


Joke of the Day

When a marketing professional met his untimely end, he was informed that he had a choice about where he would spend his eternity: Heaven or Hell. He was allowed to visit both places, and then make his decision afterwards.


“I’ll see Heaven first,” he said, and an angel led him through the gates on a private tour. Inside it was very peaceful and serene, and all the people there were playing harps and eating grapes. It looked very nice, but the marketing man was not about to make a decision that could very well condemn him to an eternity of boredom.


“Can I see Hell now?” he asked. The angel pointed him to the elevator, and he went down to the basement where he was greeted by one of Satan’s loyal followers. For the next half hour, he was led through a tour of what appeared to be the best night spots he’d ever seen. People were partying loudly, and literally having a hell of a time.


When the tour ended, he was sent back up where the angel asked him if he had reached a final decision.


“Yes, I have,” he replied. “As great as Heaven looks and all, I have to admit that Hell was more of my kind of place. I’ve decided to spend my eternity down there.”


He was sent to hell, but this time he was thrown into a cave, chained to a wall, and subjected to various tortures. “When I came down here for the tour,” he yelled with anger and pain, “I was shown a whole bunch of bars and parties and other great stuff! What happened?!”


The devil replied, “Oh, that! That was just the marketing presentation.”


Tweet Of The Day

Digital marketing pro Vijay Sankaran @vijaysankaran: Indian tweeters switch gears so effortlessly from news in the morn to memes in the eve to shairi at night!


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