Shilpi Tibrewal: Media Director – Planning, Dentsu Media

10 Sep,2012

(Experience: 7 years)


Shilpi Tibrewal is Media Director – Planning at Dentsu Media. With nearly a decade’s experience in the business, Shilpi has strong expertise in managing full-spectrum media responsibilities including media strategy, planning and buying. Over the years, Shilpi has worked with leading media organizations like Mindshare Fulcrum, Carat Media and Mudra Connext. Having worked with brands such as Emami and The Times of India, she also has experience managing the media mandate on the client side. Her brand experience includes brands such as Aircel, Honda Bikes, Unicharm, Hitachi, ICI Dulux, Amway, Yatra, HBO, Adidas, BMW and Ray Ban to name a few. An M.A. in Political Science from the University of Calcutta, Shilpi also completed an MBA in Marketing and M.A in International Relations from the University of Sussex, UK.


As to why she chose media planning & buying, she states, “The media – be it print or television is something that we as consumers, grow with. We had television going colour in my time. I remember suddenly having access to sudden burst of choices when it came to newspapers and magazines. In my earlier years as a student, these choices and variety fascinated me. I was very curious about the background of these ‘information vehicles’ and how they may operate. So it was an inherent curiosity that got me started on the road to discovering media and it has been a fascinating journey of great learning!”


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