Shailesh Kapoor: An interesting, satisfying challenge

10 Sep,2012

By Shailesh Kapoor

 

Writing a weekly column on television should be easy. Now that’s what I thought when I agreed to contribute to MxMIndia recently. Writing is always fun, especially when your thoughts appear on what I find the most stimulating media website in India. Yet, every Wednesday, I stare at the ceiling, wondering what the topic for this week’s column should be. There’s a reason for that. The idea behind ‘TV Trail’ has been to write about ideas and concepts that are usually not the focus of media attention. That poses an interesting challenge. But also satisfying is the feedback that comes in over the next few days.

 

There are many things to write about, but with most broadcasters as clients, one needs to strike a fine balance. With time, I may upset a few people. But stating facts the way they are should remain paramount.

TV Trail is only five weeks old, but I enjoyed writing the recent piece on food television the most. There are many things to write about, but with most broadcasters as clients, one needs to strike a fine balance. With time, I may upset a few people. But stating facts the way they are should remain paramount.

 

MxMIndia deserves to be congratulated whole-heartedly on a landmark first year. Many best wishes for the year ahead. And then many more. I look forward to a long association with the MxMIndia team.

 

Shailesh Kapoor is Founder and CEO of leading media and film research firm Ormax Media. His column ‘TV Trail’ appears every Thursday

 

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