Relative Values | More like friends: Sanjoy and Samyak Chakrabarty

06 Sep,2012

Every Thursday, MxM will take you beyond our regular news and look at the people in the business of media and marketing. So on the first Thursday of every month, we will have a section titled ‘RELATIVE VALUES’ featuring siblings, parents-children, cousins etc who may be working in the same or allied sectors of media, advertising and marketing.


This Thursday, Sanjoy and Samyak Chakrabarty talk about life’s teachings. A child’s first and greatest teachers are none other than his/her parents. And since yesterday was Teachers’ Day, we spoke to a father-son duo to understand how one has been able to shape each others lives.


By Meghna Sharma


Samyak and Sanjoy Chakrabarty

Zenith Optimedia’s managing partner Sanjoy Chakrabarty is a well-known name in the media fraternity and his son Samyak Chakrabarty made headlines when he became Chief Youth Marketer at DDB Mudra Max and Managing Director at Electronic Youth Media Group at the tender age of 18.


Both belong to the media industry, though there is a difference between what they do, but when asked if his father influenced his choice about entering the same field, Samyak recalls, “I have learnt the ropes through my father and my first orientation into the media industry was through him since I would keenly follow the work he does and I even got a chance from a very young age to interact with his colleagues from whom I got to learn a lot as well. Also I got to learn that working in the media is more of a state of mind than just a mere mechanical profession.”


Over the years, their relationship has matured and now they are more like friends. “We share a good healthy relationship wherein we are open to listening to each other’s point of views and thoughts. And whenever he seeks views on his new personal ventures, we do chat. Otherwise no work-related discussion,” says Sanjoy.


However, Samyak does feel that it is his father’s goodwill in the industry which gave him a push initially. “It is only later that I started building my own contacts since I have always been taught that being self-sufficient is more sustainable and would help me command more respect.”


So, what is one big lesson he has learnt from his father? “It has to be that I and my approach to what I do must evolve with time along with always having a strong value proposition to offer so that I am able to maintain demand for me/my product in the constantly changing market,” says Samyak proudly.


And like any other father, Sanjoy too has big dreams for his son. “He has very strong leadership skills, is intelligent, a go-getter, and he has enterprise. He is going to be very successful very soon.”


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4 responses to “Relative Values | More like friends: Sanjoy and Samyak Chakrabarty”

  1. Anwesh says:

    Good to see both together in the same frame after a long hiatus. Sanjoy da – when is the next party @ home?

  2. Ramesh says:

    wtf! it ended before it started..

  3. Vilasini Rao says:

    Too short, isn’t it? Got to know nothing about them or their relationship.

  4. Subhoy chedda says:

    How insightful :S