Red FM launches ‘Crime Chi Gheun Tak’

21 Sep,2012

By A Correspondent

 

From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime – irrespective of their age, gender or profession. These real life heroes will share their experience with RJ Malishka on Morning No.1 from Monday to Friday.

 

Issues such as crimes against the elderly, eve-teasing, suicide etc. will be discussed on-air. The promos for the show mention that crime does not spread because of criminals, but because of individuals who bear it.

 

Nisha Narayanan

Nisha Narayanan, Senior VP – Programming and Projects, Red FM said, “‘Crime’ is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens. This is Red FM’s second initiative to fight crime. In early August, we launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful inning. We hope to take this to the next level in Mumbai.”

 

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