RBNL launches ‘Switch To’ campaign in run-up to digitization

24 Sep,2012

By A Correspondent


With October 31 fixed as the D-Day for Digitization, Reliance Broadcast Network is all set to make the most of it with its new campaign titled ‘Switch To’. The campaign is designed to create enormous awareness amongst target audiences – to ‘Switch To’ the right service provider who can offer best value basis individual’s entertainment needs. The campaign also provides operators an effective tool to reach out through the marketing muscle and expertise of RBNL’s mediums across television, radio, on-ground, digital and outdoor, to gain increased visibility through this multi-media campaign.


‘Switch To’ launches on the back of earlier ‘Choose Your Set Top Box Wisely’ campaign that has been tailored to increase awareness and empower consumers with adequate information. The first phase of this campaign will be led across four metros: Delhi, Mumbai, Bangalore and Kolkata via BIG CBS Network’s key shows such as America’s Got Talent, The X Factor and American Idol.


The campaign also aims at offering operators an excellent marketing campaign to strengthen their brand equity and gain optimally from the eminent revolution.


Anand Chakravarthy

Said Anand Chakravarthy – Business Head, BIG CBS Networks, “Digitization is an imperative step for the growth of the broadcast sector in India. While we have technologies available to improve efficiencies of broadcasting across the value chain, the lack of adoption from consumers slows the growth of the industry. This campaign enables consumers to Switch To the provider that meets their requirements, while at the same time offering the operators with an effective marketing campaign to partner with. Together, we are confident, we can bring about the much-needed Switch!”


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