Rajeshwari Narayanan: Media controller – Lodestar UM

05 Sep,2012

(Experience: 9 years)


Rajeshwari Narayanan is a Commerce graduate and has also done her MMS in Marketing (MBA) from Mumbai University. She has been with Lodestar UM for the past seven years. Prior to this, she was with Starcom for six months & Triton Communications for a year-and-a-half.


Sharing her passion to foray into the media domain she says, “During my MBA days, I had done my summer internship in media at Lodestar UM. I found it fascinating and interesting and that is what led me to choose media planning & buying as my profession. I am fortunate to have worked with media stalwarts like Shashi Sinha, Nandini Dias, Arpita Menon and more.”


Narayanan has worked for a plethora of clients over the years like L’Oreal, Kansai Nerolac, Mahindra 2 Wheelers, Vedanta, LIC, Tata Trent, Diageo and many more.


Sharing her motto that drives her to deliver her best she says, “I believe that it is the leaders, the people & their attitude that drive organisations and keep the teams motivated and driven. Also, it is important in being transparent and open while interacting with the team, clients and media partners.”


Sharing a proud moment of her life, Narayanan exclaimed: “Winning Gold at the Cannes Media Lions in 2011 – a first for Lodestar UM – was a very proud moment for me and the team. We leveraged media partnerships and brand goals to create a path-breaking property that won accolades for our brand Garnier. I was very happy to be part of this initiative.”


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