Priyanka Kapoor: Director – Communications Planning, Lodestar Um

05 Sep,2012

(Experience: 9 years)

 

With a total nine years of work experience, Priyanka Kapoor has handled portfolios varying from Media Planning/Buying to Channel Marketing to Event Marketing to Analytical Projects. Having made strategic contributions across categories, her expertise today encompasses Automobiles (Tata Motors), FMCG (Coca Cola, Bajaj Consumer Care) and Apparels (Zodiac).

 

Her current role at Lodestar UM primarily involves working on the strategic inputs and plans for clients. When asked on what is it that drives her to perform her best at her workplace, she said: “I am passionate about media planning and buying because it is a profession that always demands high energy and lots of love and passion for what you do. As a person, these are the cues that drive me and hence, this profession!”

 

Kapoor’s previous stints include marketing roles at NDTV Media, Balaji Telefilms and 9.9 Media.

 

 

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