Paritosh Joshi: From the far side

10 Sep,2012

By Paritosh Joshi

 

Estimadofelizcumpleunaño de edad!

 

A.k.a. Happy Birthday, dear One Year Old! In Spanish, that is.

 

Don’t blame me. I’m in a town built around a Mission established by the Blessed Junípero Serra, the Spanish Missionary who brought Christianity to Las Californiasyadayadayada. So, Dateline: San Francisco.

 

And though I may be on the far side of the planet, this morning my mind is on MxMIndia’s achieving the important landmark; the first birthday.

 

Pradyuman and everyone else at MxMIndia may have been considered rather brassy for their decision to launch yet another media-focused website when they did it last year. Competitors aplenty had marched in and staked out territory years before so what, precisely, was this arriviste doing?

 

The start-up has revealed the opportunity that lay at the ‘x’ roads of ‘m’edia and ‘m’arketing. ‘Obvious’, did I hear someone say? Great ideas always are, in retrospect.

Time those existential questions went away, thank you. The dreaded Year 1 has been navigated without harm to life and limb. The start-up has revealed the opportunity that lay at the ‘x’ roads of ‘m’edia and ‘m’arketing. ‘Obvious’, did I hear someone say? Great ideas always are, in retrospect.

 

My own column was simultaneously something that took a long while getting to and something that happened nearly overnight. Pradyuman first put the thought of a weekly piece into my head just weeks into launching mxmindia, probably October last year. And then in late April ’12 when I announced my intention to leave the corporate world, he was on to it faster than greased lightning. Even the name (Media Matrix) was figured out in a frenzied late night exchange of emails and phone calls.

 

And now I’ve been at it for over four months.

 

What can I say? Keeps me honest and committed to this wonderful thing called writing, I suppose.

 

Enhorabuena, Senor Pradyuman!*

 

*Congratulations Mr Pradyuman!

 

Paritosh Joshi, until earlier this year CEO of Star CJ, is now Strategic Advisor with Ormax Media and is actively associated with both the MRUC and IBF. Mr Joshi writes ‘Media Matrix’ every Thursday.

 

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