Nilakshi Shukla: Business Director – MEC Interaction

10 Sep,2012

(Experience: 8 years)

 

After completing her BA in Mathematics from Lady Shri Ram College, Nilakshi Shukla started her career in marketing with Virgin Atlantic. After taking a break to complete her post-graduation from Times School of Marketing, she worked with the Times of India. She has now been working for 8 years, out of which 6 years have been spent as a media planner and buyer in the digital space: “Joining Web Chutney in 2006 kick-started her career in this space.” After a period of two years, she moved to Tribal DDB.

 

Elaborating on her career, Nilakshi said: “I joined GroupM in the end of 2009 and worked as a specialist in Mobile Media Planning, which allowed me to deep-dive into and get a better understanding of one vertical of the digital space. In January this year, I transferred to MEC Interaction as the Delhi Head; looking after all digital platforms including display, mobile, search, social and creative.”

 

Nilakshi’s entry into media planning was not a calculated one. She joined WebChutney as a media planning executive, excited about the Internet, but not being entirely sure what it was about and without any prior experience in the space or media planning. But a few days into it, she was convinced that this is what she wanted to do in terms of a career. Nilakshi said that as an avid Internet user and with an inherent curiosity for the medium, being a planner fit right in: “Add to that the explosive growth which Internet usage was poised for and the fact that it was constantly evolving, ensured that this would be a fun and dynamic industry to work in.”

 

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