Naina Shewakramani: Business Group Head Planning at Mediaedge:cia

15 Sep,2012

(Experience: 6 years)


After a short stint in a small creative shop, Naina Shewakramani joined MEC in November 2006. My experience varies across the spectrum of categories and market segments from top-end hi-fashion premium brands like Chanel to mass market and rural brands like Colgate, Nivea and Pidilite.


Talking about her experience, Naina said: “To begin at the beginning and speaking honestly, media planning happened by chance. After my graduation, I worked in a small creative agency servicing some of the local brands. Ideally you aspire to join creative agencies of the likes of Ogilvy and JWT, however one day I got a call from GroupM.”


Naina felt that since everything was so new to her, she thought of giving it a try. That was way back in November 2006. And today she can boast of working on some of the biggest brands that one can dream of. She feels that media planning & buying is not boring in any way: “We have to come up with innovative stuff almost every day and that makes life interesting in a media agency. No wonder, I can’t think of moving elsewhere even after spending almost half a decade in MEC.”


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