Myntra, clicking faster

13 Sep,2012

By A Correspondent, an online retailer of fashion and lifestyle brands, has expanded its range of apparel to sarees this month. The online retailer of fashion offers 12 brands of sarees namely, FabIndia, Satya Paul, Satyavee Designs, Ambica Bridal Sarees to name a few. Myntra which is said to be witnessing consumer interest and traction in this category also expects to register daily sales average close to 1000 units within the next 30-45 days. In addition to these brands more brands and designs are expected to be added soon. While 65 per cent of its shoppers are males and 35 per cent are females, Myntra eyes an increase in female shoppers with its introduction to apparels like cosmetics and sarees.


Myntra will be promoting these new categories across online platforms including Google ads, affiliates and social media platforms. On basis of its research findings, Myntra found that there is a huge demand for categories like sarees and cosmetics especially from tier 2 and 3 markets because of lack of choice and availability. Myntra aims to further strengthen is leadership position through its strong connect and high reach.


Ashutosh Lawania

In an email interaction with MxMIndia, Ashutosh Lawania, Co-Founder and Head – Sales and Marketing, said that Myntra is working on launching private labels in a few months time. These private labels will be Myntra’s own brand of clothing line. More details were however not available at the time of filing the report. “We are working towards launching our private labels which would go live in a couple of months,” said Mr Lawania.


Footwear continues to be the most popular category on Myntra which is said to contribute approximately 45 to 50 per cent of its daily sales. Footwear is then closely followed by clothing for men, women and children, along with accessories such as jewelry, watches, glares, handbags, and so on.


In addition to these developments, Mr Lawania also spoke about his mobile plans in the coming few months. “We believe that mobile will be the next big thing and that today it is only at a tipping point. We are working towards enabling our interface to make it ready to deliver the full Myntra experience across a plethora of handheld devices.”


Speaking about the scope of e-commerce business in India and whether online buyers would increase their trust in online transactions, Mr Lawania said, “With the internet penetration currently at 120 million and expected to touch 300 million by 2015, we believe that ecommerce has a huge potential to grow over the years. We believe that CoD will play a huge role in the success of ecommerce in India. CoD is here to stay as we (India) are a huge cash economy and people are comfortable transacting in cash. Online retailers need to make this process of handling cash more efficient and cost effective.”


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One response to “Myntra, clicking faster”

  1. Myntra is now on the verge of becoming India’s No.1 Lifestyle store specially because of the reason that they are exapanding their range of products. You mentioned here about Sarees. They also entere beauty products, home decor products recently.
    They have also started providing Myntra Coupons which enables their users to get attractive discounts.
    Jabong, Myntra and Flipkart are the future of Indian E-Commerce Industry!

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