Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie

04 Sep,2012

By A Correspondent


It was raining awards at the Taj Lands End last evening. Literally. As the city braved torrential rains, flooding of even arterial roads and the consequent traffic jams, the country’s top talent from amongst media agencies and a variety of others congregated at the hotel for the Emvies 2012 organized by the Advertising Club Bombay.


Leading media agency Mindshare grabbed the ‘Media Agency of the Year’ title for the fifth consecutive time amidst celebrations. Mindshare scored 160 points for its winnings of four gold, seven silver and six bronze awards. Cadbury was ‘Media Client of the Year’


Madison Media Pinnacle was a not-too-distant second with 135, though it won two more golds than Mindshare. The agency took home six gold, four silver and one bronze metal.


Maxus was third with 85 points, getting three gold, two silver and four bronze awards. Madison Media Infinity won the Grand Emvie for the Saffolalife-Saving Private Heart campaign.


There were three new categories introduced this year: Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year. Cadbury, which also won Madison Media Pinnacle the Best Ongoing Media Campaign metal, was Client of the Year. Vineet Nair of Mindshare was the Young Emvie of the Year.


In its twelfth year, the Emvies is a celebration of media talent from amongst media agencies and advertisers.




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