Milk brand Gopaljee rebranded Gopaljee Ananda

03 Sep,2012

By A Correspondent

 

Popular dairy brand Gopaljee undertaken a rebranding exercise calling itself ‘Gopaljee Ananda’. The company has unveiled its new logo with new tagline ‘Joy of fresh Milk’. The company has invested Rs 3.5 crore in the rebranding exercise which includes dealer meets, BTL activities like vehicles Branding (both company owned and distributor owned ), shop boards at retailers end , wall painting , hoardings ; metro branding , ATL activities like newspaper ad / regional tv advertising / radio activity and entire merchandising activity.

 

According to Mr. R.S. Dixit; CMD – Gopaljee Ananda, “As we expand and innovate our products, we believe our customers will be supportive of our choice to do the right thing. What matters most is that the experience will be exactly the same, only our name will be different.”

 

The packaging need was designed to create such a differentiation that people could identify the packs instantly and uniformity across all the packs could be created and maintained.

 

Aqua Communication is the creative agency which has designed the new logo and entire branding of Gopaljee.

 

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