Mediascope’s custom pub div is now Publicitas Publishing

26 Sep,2012

Marzban Patel

By A Correspondent


The Mediascope Publicitas – Custom Media division, operating in the Indian and Asian market, is celebrating its fifteenth year of establishment with a new brand identity – Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. Emphasis Media, the custom media company of Publicitas Singapore will also operate under the new brand name of Publicitas Publishing.


Marzban Patel, CEO Publicitas India & Asia said: “15 years is an excellent achievement for the Custom Media division of Mediascope Publicitas and marks the start of an exciting new phase for both our India and Singapore teams. The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations.”


Indu Joshi, COO of Publicitas Publishing India (former Custom Media, Mediascope Publicitas), said: “With our editorial, design and marketing expertise in the Indian luxury print segment & the digital experience of our Singapore team, our growth strategy will evolve in the direction of a multi-platform publishing environment, offering deeper audience engagement solutions for clients across Asia.”


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