Jaldi 5 with Shashi Sinha: “The idea is not to emerge as the only Ad Club in India”

27 Sep,2012

The President of The Advertising Club is back for his second term and is leaving no stone unturned to make the premier advertising club of the country bigger and better. Shashi Sinha, President The Ad Club and CEO, Lodestar Universal talks to MxMIndia about the plans that the Ad Club has for this year.

 

01. Now that the new Managing Committee is in place for 2012-13, can you share few plans that you have for The Advertising Club?
We will plan a series of events besides our big properties like the Effies, Emvies and Goafest which are immensely popular with the fraternity. We shall revive few of our properties and then bring them to Delhi too.

 

02. There have been murmurs that the whole idea of transforming from The Advertising Club Bombay to The Advertising Club and to extend your platform to Delhi is only because the capital has emerged as a key player for advertising industry and doesn’t necessarily have to do with ACB’s altruism. Your thoughts.

It is correct that Delhi is a key market for advertising industry with big agencies being housed there and also some big clients too based there. This is definitely one of the main reasons for us bringing Delhi too under our purview. There is no denying that.

 

03. So should we expect a bigger Goafest this year?

Goafest is something that is done in association with Advertising Agencies Association India (AAAI) and the plans for the fest will be in discussions with them. The Ad Club looks after the Abby awards at the Goafest and for us the task first was to clean up the awards and bring credibility. I think we have managed to achieve that and now will focus on improving the quality of entries.

 

04. Are you open to collaborating with other Ad Clubs across the country?

Our idea is not to emerge as the only Ad Club in India. The Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore. They keep having events and we are aware of that through the communication pieces we receive from them. We are open to collaborate with them for specific events but I must clarify that the The Advertising Club is in no way aspiring to be the only ad club around, we have no dreams of having a monopoly.

 

05. While we know that veterans are part of Ad Clubs but what about youngsters? Are they willing to be part of the club?

Actually that is the main agenda. We have encouraging participation from youngsters for our big properties but we would want them to be part of our smaller events too like creative events or workshops. This year the focus will be to encourage youngsters to participate in more of such smaller events.

 

(Interviewed by Tuhina Anand)

 

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