By A Correspondent

iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP – Business Development, key client relationships, digital consulting for BFSI and other core verticals and to drive client engagement, planning and revenues for iProspectCommunicate 2.

An alumnus of IIM Calcutta, Mr Banerjee comes in with over 11 years of work experience spanning across Digital Marketing, Strategic Planning and Product Management in Banking, Media and IT. Over the last few years, his primary focus has been in driving the overall digital strategy and the marketing programme implementation for Direct Channels at HSBC India and at Newscorp India. He has created several digital marketing success stories using Search, Display, Social, Web Analytics and award winning Emailer Campaigns. Mr Banerjee has also worked with companies like Hurix Systems and Bennett Coleman and Co. Ltd in the past.

Vivek Bhargava, Managing Director iProspectCommunicate2 says in an official communique, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client end experience and as such is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”