India secures 38 more shortlists @ Spikes Asia

18 Sep,2012

By A Correspondent


The Spikes Asia Festival of Creativity has announced the final six shortlists ahead of this evening’s awards ceremony that celebrate the much anticipated 2012 winners. Over the last few days, 75 jury members have convened in Singapore to judge the best in creative brand communications from the Asia Pacific region.


Indiahas secured 38 nominations in various categories. With this the total tally of Indian entries shortlisted is 113 (75 announced on Sunday and 38 today).


In the Best Use or Integration of Gaming and/or Digital Media, Scarecrow Communications’ Reveal Yourself for Danone Narang Beverages has been shortlisted. Shavesutra for Gillette Mach 3 from BBDO India has made it to Shortlist Creative Effectiveness. Out of 68 entries in the Film Shortlist, India has seven nominations that includes Contract Advertising’s Corruption for Morphy Richards, produced by Code Red Films; IPL Carnival by Bang Bang Films; Mumbai Mirror – I am Mumbai by Taproot and produced by RDP India; Taproot’s campaign for Fox Movies titaled Cleavage produced by Asylum Films; Tanjore campaign for Google Chrome by BBH India; campaign for Consumer Education Research Centre by DDB Mudra; and JWT camapign for Nokia titled Hiker.


The Film Craft shortlist from India has 12 entries that include O&M’s IPL-Carnival entry in Art Direction. In the same category, Google’s Tanjore campaign by BBH India has been shortlisted. The cinematography, Direction, Script, Sound Design category has shortlisted Taproot’s Mumbai Mirror-I am Mumbai campaign. The other entry in Sound Design is also Indian with Contact Advertising campaign for Morphy Richards named Corruption. Editing and Best Use of Music has shortlisted JWT India’s campaign for BBCL titled A Day in the Life of Kerala. Keroscene Films IPL campign, Seats, has also been shortlisted for Best Use of Music. The category also sees Google Chrome’s Tanjore campaign by BBH India and Chlormint’s Leave the Night Behind camapign by McCannIndia.


Integrated shortlist has two nominations from India: ‘You Shave. I Shave’ campaign for Gillete Fusion by BBDO and ‘A Day in the life ofIndia’ by Taproot for BCCL.


Print and Poster Craft shortlist has following nominations from India: two entries from Leo Burnett, both for Bajaj Exhaust Fans titled Fish and Socks; Barbed Wire, Nails and Electric Shock for Mentos from O&M; Taproot’s three campaigns for Save or Sisters, and three for Nirma; McCann’s campaign ‘God’ for Security Solutions. Leo Burnett secured three nominations for Cigarette, Fish, and Socks in the Photography sub-category.



The second day of the festival saw keynote presentations from David Mayo of Ogilvy & Mather, two of India’s greatest creatives: Piyush Pandey and Prasoon Joshi, Andrew Robertson of BBDO, AKQA’s Rei Inamoto, Nick Brien of McCann Worldgroup, Chris Dobson of BBC Advertising, Cirque du Soleil’s Creative Director, Lyn Heward, as well as presentations from Lowe & Partners, Dentsu and Microsoft Advertising. Creativity in Mobile Advertising as well as Consumer Insights and Understanding People were the two topics for The Forum with presentations by the Mobile Marketing Association, PHD, Media Innovation Group and Naked.


Delegates also took part in Networking After Dark – a unique evening event. JWT Singapore, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather, TBWA and VivaKi, all opened their agency doors for an evening of networking, partying and socialising.


Today, the jury presidents take to the stage in a series of President’s Addresses with topics including ‘How Media Agencies Can Change the Marketing World’, ‘The Relevant Truth’ and ‘The Eight Habits of Highly Creative People’. Further seminars will come from the likes of Hakuhodo, Y&R and Starcom MediaVest Group. 2012’s new stream of content, The Forum, also continues today with two themes; Creativity in Branded Content and Entertainment and The Creative Future of Technology.


The Spikes Asia winners along with the winners of the Young Spikes Competitions will be announced and honoured at this evening’s Awards Ceremony happening at the Grand Theatre, Marina Bay Sands.


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