Indian entries win 47 awards at Spikes Asia

20 Sep,2012

By Ananya Saha


BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third, at the Spikes Asia Festival of Creativity 2012. The Media Agency of the Year trophy was awarded to Mindshare, Mumbai, with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.


BBDO India, Mumbai, bagged Creative Effectiveness Spike for its Gillette Mach 3 Turbo Sensitive ‘Shavesutra’. Elated Josy Paul, chairman and national creative director, BBDO India, said, “We thank our clients, our partners and the international jury at Spikes Asia for honouring us with six awards including Asia Pacific’s first Creative Effectiveness award. This recognition, along with our 17 shortlists, have helped us become India’s most awarded agency at Spikes Asia with the highest number of award points. What is heartening is that we’ve earned it for real transformational work on large brands.”


In the Film Crafts, Indian managed one gold, three Silver and three Bronze metals. Taproot India walked away with two Silver metals for its ‘Mumbai Mirror- I am Mumbai’ campaign while Contract Advertising, Mumbai, bagged the coveted Gold Spike for Corruption campaign for Morphy Richards, and O&M received a Silver Spike for IPL-Carnival campaign.  BBH India’s Google Chrome, Taproot’s ‘Mumbai Mirror-I am Mumbai’ and McCann’s ‘Leave the Night Behind’ campaign won Bronze Spike. In the Design category, TBWA India, Mumbai, walked away with Bronze Spike for Elephant Combos Logos Design it did for MKV Households. BBH India, Mumbai, also managed a Bronze Spike in the Digital category for its Tanjore Google Chrome campaign.


Of the total 43 entries in Film Spikes, India managed four Silver medals and one Bronze. The Corruption campaign for Morphy Richards conceived by Contract Advertising got a Silver Spike along with Taproot’s ‘Mumbai Mirror-I am Mumbai’, Google Chrome campaign by BBH India and ‘Deadman Talking’ public service campaign by DDB Mudra for Consumer Education Research. Taproot managed another metal – Bronze – for its ‘Cleavage’ campaign for Fox Movies in this category.


The campaign for Kissan Ketchup, ‘Where What You Grow Is What You Eat’, by Mindshare Mumbai, received the Grand Prix and Gold Spike in the Media Winners.  The category saw Mindshare winning two Silvers Rin Detergent and Bru Gold. The rage of Kolaveri Di got Jack in the Box a Silver Spike. Two of three Bronze Spike in this category were lapped up by BBDO for Gillette Fusion ‘You Shave. I Shave,’ and ‘Twwet-a-thon’ for 7Up. The third Spike went to Cheil’s campaign for Samsung Printers, Minus One Project.


Of the seven metals in Outdoor Category, McCann managed six while O&M got a Bronze Spike for Anti-smoking Initiative for Cancer Patients Initiative. The campaigns that got McCann the metals include: Franklin Gandhi, Mao Queen and Lincoln Fahd for Western Union Money Transfer. The campaigns got Silver and Bronze Spike each.


India received three Bronze Spike and One Silver Spike in PR Category. Cheil Worldwide for Samsung Printer (Silver), Bang Bang Films for Kolaveri Di got one Bronze while BBDO India’s campaigns for Gillette Fusion got two Bronze Spikes. Grey Worldwide India won a Bronze Spike in Print category for its campaign for Fujifilm. Three Bronze Spike campaign went to DDB Mudra for Volkswagen campaigns. Radio Winner from India was Leo Burnett with its campaign for Strand Book stall.


The winners of the Spikes Asia 2012 Awards were announced on September 18 at the Grand Theatre, Marina Bay Sands in Singapore. Ten juries chose 397 winners from an initial 4,860 entries. The 2012 awards were given as follows:


Branded Content & Entertainment *New* – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze

Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’


Creative Effectiveness *New* – 4 winners: 1 Grand Prix

Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’


Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze

Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei


Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze

Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’


Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’


Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze

Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, ‘What Does Your Mind See’


Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze


Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze


Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’


Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze

Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’


Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’


PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze


Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze

Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’


Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze

Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’


Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze

Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’


Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze

Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’


During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.


Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold metal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition.


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