IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly

28 Sep,2012

By A Correspondent

 

According to IAMAI’s (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year. Designer labels category registered 2.60 million visits in August 2012 as compared to 2.20 million visits in August 2011. The spa/restaurant segment witnessed 0.84 million user visits in August 2012 as compared to 0.71 million in the corresponding month last year.

 

Data captured from e-tailing sites reveals a significant growth in online user visit to mobile phone segment with 5.05 million hits in August 2012 as compared to 4.92 million in August 2011.  Online user visit for books on the other hand recorded 57 per cent growth in July 2012, and witnessed 1.60 million user visits in August 2012 as compared to 1.39 million in August 2011, a 14 per cent y-o-y growth.

 

E-Commerce Sites:

 

Source: IAMAI/e-Commerce sites

 

Online Travel Portals:

While irctc.com registered 48 per cent growth in the e-ticketing segment, air tickets booked online in August 2012 were 1.49 million as compared to 1.19 million in August 2011, a 26 per cent y-o-y growth.

 

Source: IAMAI/ Online Travel Portals

Vertical Classified:

The monthly tracker reveals that the number of resume uploads has gone down to 1.99 million in August 2012 from 2.60 million in August 2011, whereas, the number of profile uploads on matrimonial websites has witnessed a marginal growth of six per cent in August 2012. Profile uploads on matrimonial sites is 2.18 million in August 2012 as compared to 2.05 million in the corresponding month last year.

 

Source: IAMAI/ Vertical Classifieds

The monthly internet tracker by IAMAI is based on absolute numbers captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

 

 

 

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