Havas Media launches Mobext in S’pore, M’sia

07 Sep,2012

By A Correspondent


Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency.


Mobext Singapore and Malaysia will leverage the strengths of sister agency MPG and Havas Digital siblings Media Contacts and Ecselis and their strong portfolio of clients like Resorts World Sentosa, DBS Bank, NTUC Fairprice, Abbott, to expand its business in the market.


Currently present in 19 markets globally, Mobext offers an end-to-end mobile marketing agency service to clients. The agency’s offering in Singapore will include messaging services like sms and download; mobile internet services like WAP consulting and development, mobile display, mobile search; proximity based services including LBS and mapping. It will also offer integration through reporting and analytics by Havas Digital’s campaign management platform.


Mr de Souza is a digital strategist with broad agency, ad network, media planning and content development experience. He joins the agency from global advertising network Buzzcity Pte Ltd, where he served as a VP for Media. During his 12-year career, he has managed cross-channel campaigns and developed content for brands including Coca-Cola, Nestle, EAGames, Disney, Nike and MTN.


Commenting on the launch, Vishnu Mohan, CEO of Havas Media Asia Pacific said, “Singapore and Malaysia are strategically important markets for Havas Media and very advanced when it comes to mobile penetration and usage. We think that the time is just right for the launch of Mobext in the two markets. Our vision is to be the only pure-play mobile marketing agency network with truly regional scale across the entire Asia-Pacific, with strong mobile leaders in every major Asian market. This will allow us to work with the largest advertisers across the region for region-wide mobile marketing agency campaigns.”


The launch of Mobext in Singapore follows the launch of the agency brand in Asia Pacific starting from India in the second quarter of 2011. This year in February, the media group acquired a majority stake in Snapworx Mobile Inc in the Philippines, following which the agency was rebranded as Mobext.


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