Hansa builds up F1 fervour; showcases VMM F1 car for Vodafone across India

18 Sep,2012

By A Correspondent


For the second year in a row, Hansa Events and Activation has been chosen by Vodafone to showcase the Vodafone McLaren Mercedes team F1 car across eight cities in India. This is part of Vodafone’s promotion in a lead-up to the races in New Delhi.


Sujit Kote, GM, Hansa Events and Activation, Mumbai, said, “The show-car activity was a tremendous success last year due to which we have been chosen to handle this again this year. Besides Ahmedabad, Pune, Bengaluru and Chennai, the activity will also be done in Hyderabad, New Delhi, Kolkata and Bhopal. Over 300,000 consumers have already participated and are part of the social media buzz that’s been built around this.”


Hansa Events & Activation, has included a car simulator allowing fans at the airport and malls in Mumbai to experience racing in a Vodafone McLaren Mercedes car at racing tracks across the world.


Hansa Events & Activation is part of the R K Swamy Hansa Group, a leading Marketing Communications and Services Group, serving over 250 leading companies in India and the USA.


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