Genesis Burson-Marsteller retains Visa

21 Sep,2012

By A Correspondent


Genesis Burson-Marsteller, South Asia’s leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions. Genesis Burson-Marsteller, as part of a one-year retainer, will support Visa in further communicating the benefits of electronic payments, and the company’s latest developments in safe and efficient payment innovations. Further, Genesis Burson-Marsteller will support Visa’s commitment to financial inclusion for all of India.


“Visa is moving at a fast pace in delivering access, safety and ease to financial transactions for businesses, governments as well as individual consumers around the globe,” stated Prema Sagar, Principal and Founder of Genesis Burson-Marsteller. “As Visa further develops what is already the most advanced payment processing network in the in the world, we are delighted to be working with them to highlight these advancements through strategic and targeted communications.”


Genesis Burson-Marsteller will lend counsel and tactical support to Visa’s ongoing communications efforts using targeted media outreach in the technology and consumer space, as well as conduct stakeholder education and engagement. The programme will be targeted at showcasing Visa’s leadership in the sector.


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