Debrief: Center Fruit: Full-on masti

06 Sep,2012

By Anil Thakraney

 

And so, complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit. The promise is totally wild: The desire for Center Fruit will make your tongue rock and roll in the mouth. Creating a bizarre sound effect. ‘Laplapana’ is the word they’ve coined for this action, and am certain it’s not from the dictionary.

 

The TVC is set at a tourist spot. A firangi couple is harassed by the local guides (as it often happens in India), as these jokers pitch their services. One smart dude comes along, impresses the firangs with his ‘laplapana’ trick, and wins the business. The commercial is insane, it’s difficult to even describe it, best you hit the link below! As an aside, I wonder how the creative team presented this idea to the client. The meeting itself must have been wild.

 

[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=RncqBF5NjDs[/youtube]

Well, what can one say, there’s absolutely no logic at play out here. All I can say is, this sort of outlandish advertising is perfect for a time pass candy. It will evoke some chuckles and (hopefully) some recall at the retail outlet. That’s all one can do in this category.

 

PS: I do hope this offensive ‘laplapana’ sound doesn’t catch on, and some deranged buggers don’t do it in my presence. They’ll get some serious tongue lashing from moi! 🙂

 

Rating: (On a scale of 1 to 5): 3. Insane stuff, and it works.

 

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