Colors launches Jhalak Dikhhla Jaa online game

03 Sep,2012

By A Correspondent

 

General entertainment channel Colors announced the launch of a first-of-its kind online game allowing viewers to be a part of the popular dance reality show, Jhalak Dikhhla Jaa. Exploring digital avenues to enhance the popularity of the show, the initiative allows fans to partake in the Jhalak Dikhhla Jaa experience online. Designed by BBC Worldwide Productions India, the game takes fans on a whirlwind ride while allowing them to learn and experience different dance forms that makes the show a hit among audiences.

 

Commenting on the launch of the game, Vivek Srivastav, Digital Head – COLORS said, “With the Jhalak Dikhhla Jaa game, we aim to connect with our strong online fan base which elevates the show to a higher mass platform. The more virtual formats we explore, the more it enables us to tap newer audiences across the world.”

 

Elaborating about extending the Jhalak Dikhhla Jaa experience across digital platforms, Myleeta Aga, General Manager & Creative Head – BBC Worldwide Productions India, said, “We are very excited to explore newer avenues in the digital media space and bringing the television experience of Jhalak Dikhhla Jaa to the virtual world. We believe that with the launch of this game, the overall experience will create an addiction among the Jhalak Dikhhla Jaa fans and dance lovers.”  The game can be accessed at http://colors.in.com/in/jhalak-dikhhla-jaa.

 

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