Colors launches ‘alag’ ‘Bigg Boss 6’, celebrates country’s ‘hunar’ with ‘India’s Got Talent’

17 Sep,2012

By A Correspondent

 

Colors CEO Raj Nayak with Bigg Boss 6 host Salman Khan

It was an action-packed weekend for leading Hindi GEC Colors. It launched ‘India’s Got Talent’ on Friday and on Sunday, its flagship reality show ‘Bigg Boss Season 6’.

 

This year, the channel is set to erase all that Bigg Boss has earned a reputation for all these years: a popular show, but one that’s not quite meant for family viewing.

 

‘Alag Che’ or ‘It’s different’ is how it is being promoted to underscore the shift in content and treatment. For one, it will be aired at a full family-friendly (and hence ratings-friendly) time slot of 9pm on all seven days of the week. Then there’s raging Bollywood star Salman Khan in his inimitable style and two houseguests a parrot and a goldfish.

 

While Bigg Boss kicks off on October 7, India’s Got Talent will start next week – on  September 22, to be precise. Bigg Boss is produced by Endemol India and India’s Got Talent by Fremantle Media.

 

Raj Nayak, CEO – Colors said, “If Jhalak Dikhhla Jaa is Dancing with the Stars, Bigg Boss is Camping with the Stars. Every season we bring something innovative to the show and to add, to the twist this season, we have opened the doors of the Bigg Boss house to ‘aam aadmi’. With India’s Got Talent starting next week, we are quite excited about our line-up of programming.”

 

Manisha Sharma, Weekend Programming Head, Colors added, “This season, Bigg Boss will be the perfect mix of emotion, drama, fun and entertainment. However, what won’t be changing is the fact that the contestants will be devoid of what we consider normal in everyday life. India’s Got Talent is a celebration of the diverse talent that India has to offer and we are proud to present another exciting season. This time, the platform will set a new benchmark in presentation and talent; we have in fact crossed all boundaries and have stepped outside of the studio to present some real edgy and engaging action from the spot.”

 

India’s Got Talent turns four this season and will four and not three but four jury members on the panel – veteran actor Kirron Kher, celebrated director Karan Johar, dance diva Malaika Arora Khan and the versatile choreographer cum director turned actor Farah Khan. The show will air every Saturday and Sunday at 10 pm and will be emceed by Manish Paul and Cyrus Sahukar.

 

Mr Nayak revealed that while Maruti Suzuki is the presenting sponsor of India’s Got Talent, discussions are on with sponsors for Bigg Boss which has seen a 20 percent increase in advertising rates.

 

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