Cheil Worldwide SW Asia adds to leadership strength

07 Sep,2012

Vikas Khanna
Rajesh Bhatia
Manish Shukla

Cheil Worldwide SW Asia has announced the appointments of Vikas Khanna as Head - Activations, Rajesh Bhatia as Head – Interactive and Manish Shukla as Head of Retail.


Mr Bhatia joins from Euro RSCG 4D where he was President; Mr Khanna from G2Rams- a WPP group company aligned with Grey Worldwide where he was VP & Branch Head, and Mr Shukla from Retailscape.


Confirming the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said, “The story of our growth trajectory is already known. Nima’s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”


A digital evangelist with over 17 years of work experience, Rajesh Bhatia has been driving innovative digital and integrated marketing strategies for some of the leading global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others.


Having taken to digital and data led consumer marketing almost a decade ago, Mr Bhatia has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. Leveraging his rich experience and core competency of ‘creating ideas and concepts’, he has been the chief architect and creator of one of India’s largest virtual communities – igenius ( for Max Life Insurance.


An experienced professional in events, BTL and activation, Vikas Khanna comes with over 13 years of work experience. His extensive understanding of the business has earned him a longstanding portfolio of client relationships.


Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others.


Manish Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management. Over the years he has consulted to a wide range of clients such as HUL-Wall’s Ice cream – Danone International, Evian, PepsiCo, Coca-Cola, Bacardi – Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars. He moves from Retailscape which he set up in 1996.


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