Careers360 goes digital to help students looking abroad

17 Sep,2012

By A Correspondent


Careers360 has taken the digital route to speed up its journey towards becoming the largest career counsellor in the country. After launching Careers360, the English magazine in 2009 and the Hindi edition in 2010, the company has now turned its attention to leverage the content, data and information, to reach out to the students through their Digital initiative.


After launching a career counseling portal targeted at engineering college aspirants ( in July 2012, the company announced the launch of a portal for student aspirants who wish to study abroad.


The company is focusing to build a strong ecosystem involving various stakeholders for dedicated verticals; In Engineering portals, Careers360 launched one of its kind, innovative mock counselling engine. To help the various stakeholders, the engineering portal has unique features like a ‘Campus Ambassador Program’ which helps students contribute college reviews and stakeholders engage students in chat sessions, counselling sessions etc.


The new portal aims to be an unbiased counsellor helping the student make a well-informed decision. The country- and course-specific content for this portal would come from regulators, embassies councils and agencies supported by the respective governments. The portal would answer the how, why, when, where, what for students in a simple but comprehensive manner.


Maheshwar Peri

Commenting on the new product, Maheshwer Peri, chairman and publisher of Careers360, said “Career counselling on studying abroad is plagued by agents also doubling as counsellors, leading to mis-selling and misleading the students. The launch of our study abroad vertical will help student aspirants interact, engage and talk to us, the regulators, the trade authorities of various governments, and universities directly through our portal and take better decisions. Our features such as chats, discussion forum and counselling sessions would help students engage and interact with the right people. We would also be launching counseling products at nominal fees that would help the students get a deeper insight into the domain before committing themselves.”


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