By A Correspondent

Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity. BIG Kannada Music Awards is said to be a unique platform which seeks to recognize the excellence in the regional music industry.

It is conceptualized and marketed by BIG FM. The property will see all the verticals of Reliance Broadcast Network’s Ltd coming together to ensure that the awards show reaches maximum consumers through multiple touch points across the country.

Starting from the last week of September, BIG Kannada Music Awards 2012 is said to see a month long 360 degree marketing through various verticals including TV, Radio, Print, Outdoor and Digital, thus ensuring maximum reach and visibility. The extensive promotion gives opportunity for the marketers and the advertisers to reach opening space for greater brand visibility in every nook and corner of the country.

The award ceremony is scheduled for October 13, 2012. There will be a total of 21 awards. The talents will be judged by the audience to ensure transparency and fair play as the power to vote rests with the audiences.

Sandal wood super star Ramesh Arvind will be the event ambassador for the music awards. Mr Ramesh Arvind said, “With the rich music heritage of Karnataka with an amalgamation of versatile talent, BIG Kannada Music Awards provides a platform for recognition at much larger scale. With Big Kannada Music Awards we endeavor to felicitate the best talent in the Kannada music industry. Due to Big FM’s constant endeavor to recognize the best music stalwarts, I have decided to be a part of this prestigious event.”