BIG CBS Prime, Bloomberg TV to simulcast India’s Prime Icon

17 Sep,2012

By A Correspondent


The BIG CBS Network is readying to launch its latest home grown property India’s Prime Icon which will be dual-cast across its targeted channels – BIG CBS PRIME and Bloomberg TV India. The show aims to get Indians choose their icons – successful and celebrated personalities who inspire and influence them the most! The USP of the property is that it allows people to choose their icons from across all sectors of life, be it sports, entertainment, business, politics or social welfare.


With BIG CBS Prime and Bloomberg TV India, both targeting premium audiences, the show has been designed to ensure it meets the entertainment requirements of the upwardly mobile males, seeking this quality content. India’s Prime Icon will bring forth the lifestyle of Indian society’s elite personalities and evaluate them basis qualities which will make them the prime icons of the country.


Speaking of the show, Anand Chakravarthy, Business Head, BIG CBS Networks said, “Our country boasts of some of the most influential men and women who are an inspiration, role model and icons for the people. India’s Prime Icon is a new concept, which has not been explored in the past and which indicates at an opportunity to connect with audiences. Both BIG CBS Prime and Bloomberg India are premium channels, making them perfect platforms to reach out to the right audience mix, both for this show as well as for marketers.”


The show is designed to give audiences a peek about the life stories of some of India’s most distinguished men and women. Seagram’s 100 Pipers collaborates in this initiative. Bikram Basu, VP-Marketing, Pernod Ricard India,commented on this association, “Seagram’s 100 Pipers stands for True Legends. Our association with BIG CBS Prime’s India’s Prime Icon show reiterates our common values, and brings our brand closer to India’s true icons.”


Recommendations for India’s Prime Icons will come from none other than the audiences themselves, through a voting system, and will see prominent personalities – from across business tycoons, sports personalities, entertainers, Bollywood celebs etc. making it to the list. Following this, an eminent jury will qualify the entries and shortlist the top 20 icons. The 20 icons will be revealed on the Channel each evening during prime time and a voting window will be kept open for 24 hours so that viewers can vote for their favourite icons, which decided the Top 10 icons.


The Top 10 icons will then battle it out to the coveted title of India’s Prime Icon, with each episode unveiling one icon showcasing never heard before stories of their lives, style statements, achievements, sex appeal, philanthropy popularity and more…


To ensure optimal reach, BIG CBS Networks has planned an extensive marketing campaign for the show. The network will engage audiences on multiple touch points ranging radio, television, out of home media and social media.


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