Bhaskar Das retires from BCCL

28 Sep,2012

Bhaskar Das

By Ananya Saha


Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years. Mr Das had joined the company as a Management Trainee in 1980 and worked in Kolkata and Ahmedabad branches as its Head. He took the responsibility of ET’s Brand Director as well as Director Response for the West.


He took over as Head of Response in 2005 at BCCL.


In an official letter announcing the retirement of Mr Das, Ravi Dhariwal, CEO, BCCL, noted, “There were many reasons and qualities why Dr.Das rose to be the President, Response as well as a Member of the Board of BCCL during his illustrious career.


First and foremost, his performance was outstanding. During his tenure as Response head, company’s turnover more than doubled, excess of 16% revenue growth. During his stewardship, Brand ET rose to its dominant position, and, we launched a very successful newspaper, Mumbai Mirror in record time.”


At the time of filing this report, his next destination was not ascertained, though there are rumours that he may be associated with a leading Mumbai-based media group.


In an interview to MxMIndia in August 2012, Mr Das had mentioned, ” I think that’s why my sales track record in the company for 32 years continuously has been flawless.” (


Mr Dhariwal further mentions three reasons behind Mr Das’s performance, “He built and led a very competent and, passionate Response team; he exuded energy, youthfulness and was constantly selling, thriving more in new challenges; and he kept himself, his mind and body, modern and current.” On a lighter note, he added, “We all knew what the latest fashion and trend was by looking at Bhaskar, or, by hearing him!”


About his profession, Mr Das had said in the interview, “I feel sales job is the best because it has great learning about human psychology, sociology, about economics of operation. I have worked in one company but I have learnt from so many industries when I go, inquire, understand and empathize with the client. My learning in the industry is amazing, it creates tremendous sense of resilience. Every time someone says no, it strengthened my intention to succeed.”


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