Avian Media wins PR mandate for Jabong.com

12 Sep,2012

By A Correspondent


Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency.


The development comes on the back of a multi-agency pitch process held in New Delhi in July 2012. Avian Media’s PR mandate is to position Jabong.com as the leading online fashion and lifestyle portal in India. Through its PR campaign, Avian Media will highlight the USPs of the company such as the wide selection of products, on-time delivery and quick resolution of any concerns along with a highly experienced buying team, agile warehouse systems and state of the art customer care center.


Commenting on the appointment of Avian Media, Manu Kumar Jain, Managing Director, Jabong.com said, “Of the agencies that presented to us during the pitch, Avian Media showed the best understanding of our brand, our PR requirements and came up with a customized PR strategy to enhance our brand image and visibility among our stakeholders. Given our business model, we need to deliver innovative and sustained communication to become the single ‘go-to’ destination in our customers mind when it comes to fashion and lifestyle. Avian Media with its capabilities and experience of managing PR campaigns for leading lifestyle and fashion brands, promises to deliver results that suit our business needs.”


“As an agency we have always focused on enhancing our capabilities and offerings, providing our clients superior, result-oriented services. As part of this commitment, we are thrilled to be working together with a fast growing fashion and lifestyle brand like Jabong.com, which is surely an added asset to our growing consumer client portfolio.  We look forward to augmenting value to their business through our specialized communication approach that delivers superior quality results for the brand,” commented, Nitin Mantri, CEO, Avian Media.


Post a Comment 

4 responses to “Avian Media wins PR mandate for Jabong.com”

  1. Madhvi says:

    The new TVC is also awesome.These ads are just too funny.

  2. Koel says:

    Well something which surely gonna effect PR campaign of jabong

  3. Rijuta says:

    The current ads are really funny.

  4. Khushi says:

    Looking forward to it