Arati Jere: Manager – Media Planning, DDB Mudra Max

15 Sep,2012

(Experience: 3.5 years)

 

Arati Jere is an engineer who decided to give the super computers a miss in favor of a career in media. She graduated from MICA in 2009 and worked in the radio industry for a couple of years before making a move to the ‘other side’.

 

Talking about her decision to move to the other side, Arati said: “I find the absolutely crazy notion that a 30 second communication can have a lasting influence on the human mind extremely exciting.”

 

She specialized in Account Planning in MICA and spent the first two years of her career in a media house. She feels that though the move to media planning was rather serendipitous: “It was the perfect meeting ground of those two things (advertising & media) and I enjoy it so much is because it is a heady concoction of creativity and analytical rigor.”

 

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