Anurradha Prasad re-elected AROI president for 2nd term

14 Sep,2012

By A Correspondent


Anurradha Prasad

The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week.


Talking to MxMIndia about her immediate plans as President AROI, Ms Prasad said her basic agenda would be about brand building for the radio industry. “Radio in India is one medium that has been completely ignored,” she noted. The third phase of FM radio which is expected to kick-start shortly will also be among her key focus areas and part of her agenda. She further stated, “I will endeavour to placing the radio industry on the correct roadmap of the advertising world. We must evangelise and educate the advertisers about the benefits of using radio as a medium and how they can effectively reach out to their consumers.” Ms Prasad is also the Chairperson cum Managing Director, B.A.G Network.


In addition to this development, AROI has also created four initiatives for further enhancing the future growth of the Indian radio industry.


The ‘Self Regulation and Content Complaint Redressal’ initiative will be led by Apurva Purohit, CEO, Radio City.


The second initiative which deals with the ‘Measurement System’ will be led by Tarun Katial, CEO, Reliance Broadcast Network.


‘Brand Building’ of the radio industry will be jointly led by Harrish Bhatia, CEO, MY FM and Harshad Jain, Business Head, Fever 104 FM.


Prashant Panday, CEO and Executive Director, ENIL (Radio Mirchi) will be leading the setting up of ‘Outstanding Policy Initiative and Control Agency Accreditation’.


AROI will also be forming an initiative which deals with the ‘Copyright and Music Royalty’ issues. This initiative is to be led by Rahul Gupta, Director, Radio Mantra.


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