Anil Thakraney: An evening with Vogue and Brunch

26 Sep,2012

By Anil Thakraney


I am not a ‘party animal’. In fact, I am paranoid about these social events. Although I don’t receive many invites (phew!), the few that I do give me minor palpitations. The reason is very simple: I don’t know what to say to so many people, and more importantly, I don’t know what to do with myself at these bashes. Have always been a one-on-one person, can never communicate with a large group. And air kissing is something I just don’t get, and when I did try it once, it went horribly wrong. Which is why I haven’t been to a party in years.


However, I did receive not one, but two invites in a row recently (trust my sodden luck!). And it took a great deal of courage to decide to go. Only because I wanted to meet, in person, editors/journalists I have worked with but ‘met’ only on the phone and mail. One was the HT Brunch bash and the other was the Vogue fifth anniversary party. Both publications meant for the hot, the happening and the stylish, and therefore both out of my league. These were high-tension journeys for me.


Well, I am glad to report I had a great time at both the parties. Because they weren’t the usual parties, it wasn’t just about people meeting, kissing, hugging, drinking and talking shop. There were special events organized to make the evening meaningful and lively. Brunch hosted chat discussions with the Bollywood frat. And Vogue organized a fashion show. Not only did these events tie in very well with the respective brands, they made my life easier. For anti-social creatures like me, they served as a perfect opportunity to be kept gainfully occupied.


There’s another thing that happened, and it really warmed the heart. Editors and journalists from both, Vogue and Brunch, went out of their way to make me feel wanted and comfortable. This meant a lot to me. Because neither am I a celebrity nor am I important to their lives (unstylish freelance journos are totally dispensable!). And also because they must have had their plates full with more important things to do.


Congrats to both the brands. I may or may not be invited to their parties again, or I may or may not make it. But I shall always wish the best for both the teams. Cheers!




PS: Interesting read on how YouTube has killed MTV. And how music listening habits of an entire generation have changed. This will also tell you why MTV and its clones in India have been compelled to churn out desperate programming ideas in recent years.




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