Akash Raha: Being different

10 Sep,2012

By Akash Raha


It gives me immense joy to see MxM India turn one today. Albeit difficult, but being a part of a launch team is always special. It is akin to being with a child… And the joy of seeing your toddler turn one is always special.


Long months of anguish, the pain of labour, the angst of birth; I am sure the proud owners of MxM India suffered it all… And yet, there was elation of birth which left everyone enamored. In no time the little toddler is already on its feet and up and running.


Flashback to August 2011, I still remember an industry expert ask me during a casual conversation, “Another B2B Company? Aren’t there enough already?” I was at a loss for words, and fumbled for words, “But MxM India is different.” What sounded like a smart reply then, today, seems like a true reply too… MxM India IS different, and has been successfully been able to carve a niche for itself in the market.


What makes me proud is when I see a media house reports fearlessly on issues. There are obvious disadvantages of doing that. Losing friends in the industry is one, and if I may, even losing an advertiser. But MxM India has never been shy of doing stories which matter. I am glad to see, that even after a year of being in the industry, it has maintained its high standards and hasn’t succumbed to the machtpolitik of the media, marketing and advertising. I am sure I can say the same when I write for the second anniversary issue next year.


But the journey for MxM India has just begun. On the occasion of this anniversary, I leave MxMIndia with a limerick of Robert Frost, reminding it of the journey ahead and wishing it a very best for the future.


“The woods are lovely dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.”


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