Zee TV turns numero uno again

22 Aug,2012

By A Correspondent

 

Zee TV has moved way ahead of the competition in the Hindi general entertainment channel space. According to the ratings out today (Week 33), the channel garnered 283 GRPs, with Star Plus slipping to 255, Colors up to 238 and Sony down at 214 GRPs.

 

Last week (#32), Star Plus was leading with 270 GRPs as Zee TV trailed with 247, Sony with 225 and Colors with 217 GRPs.

 

The high ratings can be attributed to the Dance India Dance season 2 Finale, which managed the ratings of 8.0 TVR on 12 August. Ramayan also caught many eyeballs, and managed the TVR of 2.7. The Gold Awards that were telecast on August 18 fetched the ratings of 3 TVR.

 

Riding high on the success of Dance India Dance, the essential question is whether Zee will be able to sustain the ratings. Channel executives and an analyst MxMIndia spoke wit are bullish about Zee maintaining the lead since the channel is planning a standoff between season one and season two finale winners of DID. This will ensure that the interest is kept alive for the next five weeks.

 

Dhruv Jha, Business Head at Lodestar Universal, is optimistic that the channel would have innovative content to keep the interest alive. He said, “Zee TV is always reinventing its programming. Even when this show ends, I am positive that they have another show in the kitty.”

 

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