Zee TV creates ‘virtual temple’ for Ramayan

22 Aug,2012

By A Correspondent


Zee TV’s latest salvo in the cyber-competitive world of social networking websites is an innovative ‘virtual temple’ on the Facebook page of its new mythological show, ‘Ramayan’.


The virtual temple holds the promise of a few moments of daily spiritual solace for netizens. The imagery, the colors and the music used have a calming effect and can easily transport a devotee to a harmonious, divine space. Packaged beautifully, the temple is a re-creation of the Ram Durbar showcasing Lord Rama, Lakshman and Sita with Lord Hanuman. The temple has unique features that let them ring the bell, light a diya, play a choice of aartis, shower flowers and smear haldi kumkum on the deities, break a coconut and even rotate the aarti ki thali!


In the coming days, Zee TV also plans to create a mobile application that will make the virtual temple available to smartphone users and let them interact with ‘Ramayan’ through aartis and chaupaayis.


The launch of the virtual Ram Mandir comes in the wake of the launch of new mythological series ‘Ramayan’ which went on air on Sunday, August 12 on Zee TV and Doordarshan.


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