WWIL signs DAS interconnect deals with MediaPro

16 Aug,2012

By A Correspondent


Wire and Wireless (India) Ltd. (WWIL), the cable television service provider, has signed DAS Interconnect arrangements with Mediapro Enterprises for about 70 channels, as part of its commitment for timely implementation of digitization.


WWIL operates under the Siti Digital Cable Television brand name inDelhi, Kolkata and Mumbai.


The Interconnect arrangement will allow WWIL to carry the encrypted TV channels signal on its digital delivery platform. With this arrangement, WWIL can offer channels of Zee, Star, Turner, NDTV, Fox and NGC bouquets to its customer under DAS regime.


With about two and half months to go for first phase of digitization of cable TV networks in  metros, the company  is in active negotiation with all other leading content aggregators / broadcaster for DAS Interconnect arrangements.


By inking all content arrangement the company will roll out channel packages which will be available for consumer, and with this the power will shift in the hands of consumer to choose what they want to watch.


The company is seeding STB in its markets so that subscriber can continue watching cable TV even after the digitization deadline. The government is continuously monitoring the progress report on digitization of cable TV. TRAI has recently directed all MSO and broadcasters to enter into the interconnect agreements by August 21, 2012.


As the digitization of cable will provide better viewing experience to the consumer in terms of the more number of TV channels with better quality picture and sound.


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