WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it

23 Aug,2012

By  A Correspondent


TAM Media Research’s part-owner WPP (via Kantar Market Research) finally broke its silence on the law suit filed by NDTV Limited in New York, USA.


The statement asserted that the suit has, as of yesterday, not been served on WPP or any of its operating companies. And added: “There is no merit, whatsoever, in any of the claims made in the hypothetical Law Suit relating to the WPP Parties, nor do the courts of New York have any jurisdiction to hear any such claims.”


“Despite the lack of any valid service, the WPP Parties are in the process of issuing an immediate application to strike out the hypothetical Law Suit and will be seeking their costs in so doing,” it said.


Meanwhile, WPP is also active considering initiating legal proceedings against NDTV for defamation and has instructed its lawyers accordingly, the statement said further.


The statement records the TAM being “proud of the service it has been delivering to the market for 14 years, and the way in which investment in technology has been applied to the service”. In a response to some of the charges levied in the NDTV suit, the statement says: “As recent developments indicate, TAM is committed to working with the industry to continuously improve the use of technology, coverage and transparency. TAM has taken and continues to take stringent measures to protect the panel against repeated attempts at tampering by currently unknown parties and has recently agreed a series of additional steps with the industry to remove any question marks about the quality and reliability of the TAM data.” The last bit pointing to the six action points that came out of the meeting with the ISA and AAAI last week.


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