Week 3 Announcement: Starting Aug 8: New channel on Content & Column by Shailesh Kapoor

03 Aug,2012

It’s Week 3 of our announcement on Fridays.


And the first of these is on an all-new channel on our site – on Television Content. Since we launched last year, we’ve felt the need for one and have also received several requests to carry programming-related information and stories . However, since we concentrate more on the business of media, we have not been able to do justice to several stories on television content. It’s unfortunate because while distribution and marketing dynamics are critical, it’s content that finally drives viewership and the moolah. Also, we already have channels exclusively for journalism and radio on MxMIndia…


So, starting next Thursday (Wednesday, August 8), look forward to our channel on TV Content.


We are also proud to announce that Shailesh Kapoor, co-founder and CEO, Ormax Media will write a column on television starting on Aug 8.  Watch out for it!


Meanwhile, given the controversy that is raging on television measurement, we’ve decided to put off our MxM Mondays discussion on why everyone loves to damn TAM. Instead, we will focus on an issue that concerns us all: What ails Media Education.  We will speak to a cross-section of people in the industry. If you would like to share your views, please email us at editor@mxmindia.com with the ‘MxM Mondays #2’ in the subject line.


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