Walt Disney India sets up DisneyUTV Digital

03 Aug,2012

By A Correspondent

 

The Walt Disney Company India has decided to strengthen its digital business. On August 02, the company announced a restructuring of its digital assets with an aim to increase its growth in games, video and audio services for mobile, online and interactive TV.  The new division, DisneyUTV Digital will combine the businesses and talent from Disney, UTV and Indiagames. All content and brands from Disney, Marvel, UTV, Bindass, as well as original content and games will now be developed and managed by DisneyUTV Digital.

 

DisneyUTV Digital will be headed by Vishal Gondal, who will be its Managing Director. Samir Bangara, also Managing Director, will be working in collaboration to drive DisneyUTV’s future growth. While Mr Gondal was the founder and CEO of Indiagames, Mr Bangara was the COO, Indiagames. Together they are said to have built Indiagames into India’s premier gaming company, earning close to 50 per cent market share in the country.

 

The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India. Some of the previous works from the Disney and UTV teams in India include products like “Audio Cinema” (a movie-on-your-phone service), “Divya Kathayein” (devotional content on mobile in 7 languages), “Digital Studio” (series of original content developed for the web and mobile), “Sponsored Tweets” ( the Twitter advertising platform ), mobile games such as “Aladdin” (India’s leading paid mobile game with over 8.2 million downloads), “DLF IPL Cricket” (the official mobile game for the DLF IPL Franchise), “Cricket Fever” with over 20 million downloads, “Ra.One Genesis” (which saw over 1 million downloads within a week of its launch) and others.

 

DisneyUTV’s Digital team aims to innovate and deliver unique cross platform and cross media digital experiences focused on entertaining the Indian digital audiences across age groups.

 

Disney UTV’s digital division will be structured as follows:

Cyril Ferry – Executive Director -Mobile; Sameer Pitalwalla – Director – Video and Celebrity; Lavina Tauro – Director – Audio and Music; Deepak Ail – Director -Mobile;

Hrishi Oberoi – Director – Games Publishing; Saishree Ashwin – Manager – Virtual Worlds; Tejraj Parab – Business Head – Games on Demand; Dushyant Saraswat – Director – Broadband & 4G initiatives; Sachin Janghel – Director – ITV; Aji Joseph – Director – Ad Sales

 

The digital media in India is evolving rapidly with mobile leading the way. The country has the world’s third largest mobile Internet user base with over 121 million users (of whom 59 per cent are monthly active users) as of December 2011 in addition to the 85 million PCs and growing number of tablets. With the launch of 3G and onset of 4G services, digital consumption of entertainment is at an all time high and is exhibiting strong growth with new monetization models emerging around Freemium and Ad-funded content.

 

 

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