Vserv.mobi client portfolio grows 3X

22 Aug,2012

By A Correspondent


Vserv.mobi, a leading mobile advertising network for app developers, publishers and advertisers announced that their client portfolio of advertisers and brands has grown three times over the last quarter. Some of the marquee names amongst the company’s clients are top brands such as Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel, Nokia, Titan, Toyota, General Motors, Mid-Day, Dulux, Maruti and Aircel.


Commenting on the company’s growth and strategy for advertisers, Dippak Khurana, Co-founder and CEO, Vserv.mobi said, “Being among the frontrunners of the mobile advertising wave in India, we have always strived to push the mobile ecosystem forward. Through constant innovation on our ad formats such as premium full screen ads and a clutter free viewing experience, we believe that our ad network is creating a compelling choice for brands to commence their mobile advertising journey.”


Berg Insight, an independent wireless analyst firm states that the total value of the global mobile marketing and advertising market will see 37 percent growth by 2016, bringing the industry’s total value to USD 22.6 billion. Riding this wave, Vserv.mobi saw an 18X increase in premium inventory clicks on its network in the last one year, which contributed to 41% of the total click mix. This growth was driven by demand for powerful monetization by the company’s flagship technology, AppWrapper. With its simple one-click and zero-coding monetisation process, the unique AppWrapper has contributed to building Vserv.mobi’s repository of 10,000+ exclusive apps from developers across the globe. These apps along with mobile internet sites serve as powerful ad inventory for advertisers on impactful formats such as Full Screen Ads, Video, HTML5 interactive ads on both feature phone and smart phone apps.


Commenting on the prospects of the rising mobile internet usage in India, Kshitiz Randhir Shori, Head of Sales – India, Vserv.mobi said, “We have seen tremendous traction with new brands that are starting to work with us, as well as RO value increasing significantly across our portfolio. As the mobile medium grows, brands are increasingly showing interest in our differentiated mobile media offerings that offers massive reach, unique ad placement, impactful ad formats and thus offering the best bang for the buck. With the festival season coming up, our ability to carry out circle/state targeting on the mobile will play a key role for brands looking at reaching the right audience with the right regional festive message.”


Since Vserv’s inception in January 2010, the company has been delivering App and mobile web advertising for leading Fortune 500 brands & digital media companies, in over 200 countries. KFC is one of the many companies that initiated its mobile advertising journey using the company’s ‘AppWrapper’ technology. “Companies such as KFC have been instrumental in transforming the mobile advertising paradigm and we are proud to have partnered with them for this journey. The rising demand from marketers has augured well for us and we are strengthening our team, to continue growing the market.” added Mr Shori.


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