Vikram Sakhuja is Global CEO of Maxus. Maxus HQ to shift to India. Sakhuja replacement not named yet

15 Aug,2012

 By A Correspondent

 

As India celebrated her 66th Independence Day, there was renewed reason for cheer as the news that the headquarters of the fastest growing media agency is to be shifted to the country filtered in. The shift was necessitated by the appointment of Vikram Sakhuja as Global CEO of Maxus.

 

Mr Sakhuja’s appointment was part of a series of senior-level changes announced by Group M on Wednesday by Dominic Proctor, President of GroupM Global. “There is no reason why agencies need to be run out of London or New York,” Mr Proctor told Campaign Asia-Pacific. “The world is now a small town, and the fact that our management team are spread around the globe is very fitting.”

 

In the first move, GroupM North American CEO Rob Norman becomes Chief Digital Officer for GroupM Global, a new position at the company.

 

“Our activity in digital will define our future success and we are truly fortunate that Rob will step into this crucial role full time,” Mr Proctor said.  “There is nobody better suited or more experienced than Rob to lead our teams into the future.”

 

Mr Norman has extensive experience in the digital arena having served as CEO of GroupM Interaction since 2006.  Mr Proctor said his responsibilities will be significantly expanded in his new role.

 

At the same time, Mr Proctor said Kelly Clark, currently Global CEO of the GroupM agency Maxus, will succeed Norman as CEO of GroupM North America.

 

“Kelly has had wonderful success with our companies in Asia, the UK, and Europe and most recently at Maxus globally,” Mr Proctor said.  “His broad experience and track record will bring a great boost to our business in North America.”  Prior to taking over Maxus in 2008, Mr Clark served as CEO of GroupM Europe, Middle East and Africa.

 

Maxus was named the 2011 “Media Agency of the Year” by Adweek magazine and last month the agency was named the fastest-growing global media services agency in the world for the third consecutive year by RECMA, the independent organization that measures media agency sector operations.

 

Taking Mr Clark’s role at Maxus will be Mr Vikram Sakhuja, currently CEO of GroupM India and South Asia.

 

“Vikram is the perfect candidate to take on the Maxus role from Kelly,” Mr Proctor said.  “Maxus has a great management team and a lot of momentum.  I have no doubt that Vikram will continue to build a great agency.”  He added that Mr Sakhuja will remain in his current role until his successor is announced.

 

All three will report to Mr Proctor and the new roles begin later this year.

 

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