Vanita Keswani: Chief Operating Officer, Madison Media Sigma

17 Aug,2012

(Experience: 15 years)

Vanita Keswani is a recognized media professional with over 15 years of experience, who has carved a niche for herself in the field of Media. By dint of sheer hard work coupled with an incisive and analytical mind as well as a keen eye for details, Vanita has risen to the coveted position of Chief Operating Officer, Madison Media Sigma, in Madison Communications Pvt Ltd, Mumbai.


Vanita graduated with an Honours degree in Pyschology from Delhi University in the year 1990 and this background has stood her in good stead in her working life. She did her MBA from the Times School of Marketing, New Delhi, in their very first batch and also earned a Diploma in Advertising and Marketing Management from the Bhartiya Vidya Bhawan, New Delhi. During her school & college days, she was known for her debating skills and a talent for music, both vocal and instrumental.


She started her career with a stint in the Times of India Group, where she earned her initial spurs in the profession by working in their Product Development team, Distribution Wing, Times FM Sales, and other departments of the Group. She joined Madison in 1997, and has never looked back since then in climbing the ladder of success. Over the years, she has handled Clients like Coca Cola, Kinetic, Godrej, Dish TV, Pidilite, Tata AIG Life among others.


Vanita is married to Hiroo Keswani, who is a cinematographer, an FTII PUNE alumni working in Mumbai and they have a daughter Aashna, who is schooling in Mumbai.


As to why she opted for media planning, she explains, “I chose Media Planning due to an interest in advertising and media coupled with a keen sense of analytics. More importantly, what makes me stick on to this profession is the fact that it throws up newer challenges almost every day and I thrive on that.”


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One response to “Vanita Keswani: Chief Operating Officer, Madison Media Sigma”

  1. RSR Murthy says:

    Vanita is a rare combination of media knowledge coupled with business sense and respect for process,so important in a Media agency,