Vaishali Verma: Vice President, Lodestar UM

06 Aug,2012

(Experience – 16 years)

Vaishali has over 16 years of experience in Media Planning/Buying ranging across a vast set of clients like Nestle, Samsung, Reckitt Benckiser, Madura Garments, General Motors, Gillette, Intel, TVS Motor , Wipro Consumer Care, ING etc. Her career graph reads thus: worked for seven years in Delhi (2 years with Mudra/ 5 years with Universal McCann); in mid 2002, she moved to Bangalore to set up UM Bangalore office and managed TVS Motor, Intel and Madura Garment’s media business. After the merger of Lodestar and UM in 2007, she has been heading and leading the Bangalore office of Lodestar UM.


On what drives her to give out her best, she says: “My work reflects the deep understanding of my client’s business as well as the Indian consumer and I guide my clients to accomplish their business objective by providing effective media solutions. I have built a strong team in LUM Bangalore in the last 9 years and have nurtured a lot of talent in the industry today.”


When asked on choosing media planning and buying as a career option, she said: “Looking back, I always wanted to do something in the area of communication. The course in MICA offered me an opportunity to work in media and what better than spending time in understanding the Indian consumers and help brands connect with them in the most innovative/engaging way. Given the evolution of media, it kept offering me newness at work each day.”


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